Jacqueline Alanne, Copywriter.

Based in Adelaide, I specialise in copywriting within the booze and property industries and passionately maintain my networks.

If your business falls into another sphere, never fear; I do a little bit of everything granted it’s lively or luxurious.

Approaching each project with maximum creativity, I believe that effective copy is the product of a little button pushing. 

Exploring a concept to the maximum of your comfort zone will produce a more engaging result, no matter where we land. Together, we’ll find the sweet spot.

  • Image Courtesy of Taylor Bishop and Harris Real Estate

    Real Estate + Property

    If renovation is my origin story, real estate was my coming of age.

    Raised by two relentless house-flippers, while life growing up was always decorated by a thin coat of sawdust, the sparkle of the property journey managed to shine through to adulthood.

    Kicking off my specialisation in 2017 writing for a high-performing Adelaide real estate team, I have continued to work across Adelaide with some of our most celebrated agents ever since, organically expanding my scope to include complementary copywriting services for developers and builders.

    Specialising in luxury but writing everything from one-bedders to Adelaide Hills estates, I love doing my part to make your vendor’s journey easier, crafting copy that shows their beloved family home or painstaking project in its best light.

  • Booze + Bevs

    After graduating from Commerce and Arts (English) in 2016, I began my career in wine within the cellar door of a legendary McLaren Vale winemaker while completing a Postgraduate Certificate in Wine Business.

    Eventually heading out on my own to hone in on the specific task of writing for brands, I’ve maintained a strong foothold in the wine and wider beverage industry. Speaking in the voices of the many larger-than-life characters of our industry can be a lot of fun.

    I relish in finding effective language for everyone’s interesting drinks, from local Gin and imported Mezcal to McLaren Vale Kombucha and Adelaide Hills Nebbiolo.

Ready to wash your hands of writing for your business and see a ROI?

Enlist a copywriter for your exciting new project that feels like part of the team. I work hard to draw the story out of you and your business, working as hands-on (or off) with your team as you need; adapting to your tone of voice, or helping you to find and shape it.

Trust the story of your business to someone who vibes off your passion, and helps you craft it into meaningful language your customer can vibe too.

Let’s transform the words you put out into the world.

Jacqueline Alanne

I’ll be honest, I tried to hide this section...

But you’ve gone and found it anyway, so hello. Let’ run through a little of my background.

Freelancing since 2017, I’m blessed with a range of wonderful clients across Australia. I love helping them to hone in on their voice and communicate effectively with their current and future customers.

A genuine part of my commitment to supporting local is creating content. @pantsoffwineday is a little outlet for my own ridiculous, haemorrhaging flavour of word vomit, and keeps me connected to my key industries every day.

So here we are. Have a look around, consider my glowing testimonials, and if you think we’d get along, feel free to reach out. I’m probably eating.

Credentials:

Bachelor of Commerce (Management) - University of Adelaide

Bachelor of Arts (English) - University of Adelaide

Postgraduate Certificate of Wine Business - University of Adelaide

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